Thank you for your interest in Heartfelt Home Care, LLC. We appreciate your interest in our services and our websites. Your right to privacy while visiting and using our websites is very important to Heartfelt Home Care, LLC, and we are committed to protecting the personally identifiable information that you disclose to us. We want you to know you can trust that we will guard the privacy of information you provide through this website, and we want you to understand our practices with respect to how we gather and use the information we collect from visitors to our websites.
This Privacy Policy explains our practices, defines our users’ (“you” or “your”) privacy options and describes how your information is collected and used by Heartfelt Home Care, LLC (“we,” “us,” “our,” or “Heartfelt Home Care, LLC”) and the ways in which you can limit our use of your information.
This privacy policy covers data collected through Heartfelt Home Care, LLC digital properties on which this privacy Policy is linked or applications we make available on third-party sites or platforms. Any client health data, or data that is “protected health information” subject to the Health Insurance Portability and Privacy Act (HIPAA) and its implementing regulations, must be requested directly from the appropriate franchise office.
However, for the purposes of California Resident data collected under the California Consumer Protection Act (CCPA) only, this privacy policy applies to personal data collected online or offline either: by Heartfelt Home Care, LLC; or by the Network and for which Heartfelt Home Care, LLC jointly determines the purposes and means of processing.
By using the Heartfelt Home Care, LLC websites or any of our applications, products, services, features, tools, or resources you agree to the Terms of this Privacy Policy.
This Privacy Policy and our Terms of Use governs your use of the Heartfelt Home Care, LLC websites at https://heartfelthomecaresc.com (“Sites”) and any information we may access through social media platforms such as Facebook or Twitter, or information requested on a survey or any additional platform used to access information from Heartfelt Home Care, LLC. For the purposes of this Privacy Policy, we will refer to all of these access points as the Heartfelt Home Care, LLC system (“System”).
This Privacy Policy may be updated by Heartfelt Home Care, LLC from time to time and new versions will be marked with a corresponding effective date. You are responsible for regularly reviewing the Privacy Policy. Your continued use of the System constitutes your agreement to our then-current Privacy Policy.
Our System may contain links to other websites which have their own privacy policies that govern how they collect and use your personal information. The System may also contain certain social media icons or widgets. Although you can view the material we have linked to, you may have to create an individual account or register to use these third-party social media sites to use interactive features. Any interaction on social media websites is governed by the terms of use and privacy policy of the particular platform.
What Information is Collected?
Types of Information
We collect Personal Information and Anonymous Information as described below. Franchisees may also collect this information, to which Heartfelt Home Care, LLC may have access solely for the purpose of maintaining its franchise systems, marketing, brand standards, and other franchisor activities.
Heartfelt Home Care, LLC collects information from you through any digital or personal communication between you and the System, such as an inquiry for more information regarding our business or opportunities to franchise with Heartfelt Home Care, LLC. Information collected by us is voluntarily provided by you and may include information such as your name, email address, phone number, and physical address, and the patient’s name, if different from your own. You may also disclose other personal information throughout the site that is automatically transmitted to us through your use of the site or through other information you provide to us when you contact us for any reason. The system may also collect general information about your technology preferences (such as the type of browner used or the files requested). Additionally, we may collect information regarding the websites you visit and other information, as described in this Privacy Policy.
Personal Information
This is information collected that identifies (whether directly or indirectly) a particular individual. Personal information includes, the types of personal information listed below:
- You and the patient’s contact information, such as your name, phone number, email address or physical address;
- Information regarding your interests in obtaining non-medical in-home care, assisted living referral services or skilled home health care;
- Your general financial information such as your credit score, approximate net worth or the amount of capital you have to invest in a business;
- Information regarding your business interests such as when or where you are looking to open a business;
- Information regarding your browser and other technical specifications required to use our Sites;
- Computer data or files, often called “cookies,” which may be sent by your web browser and stored on an individual computer to allow our server to “recognize” you through the navigation of the Sites;
- Computer data files, often called “web beacons” that are collected from emails or links on third-party sites that allow our server to evaluate the popularity of those links or the information contained in emails on third-party sites; and
- Your IP address to measure our website traffic and help provide a more personalized experience.
Anonymous Information
This is information collected that does not directly or indirectly identify an individual and cannot reasonably be used to identify an individual. We may use or share Anonymous Information without special limitations, including sharing with third parties.
How is Personal Information Used?
We maintain your personal information to provide you with information you have requested or to contact you in response to your inquiries. We use your personal information for a variety of purposes including, but not limited to:
- Contacting you to provide you with the information you have requested from us;
- Contacting you regarding a specific inquiry you made on our Sites;
- Tracking information about your last visit, such as technical information related your interest in particular web pages or links;
- Sending or initiating information regarding Heartfelt Home Care, LLC and future offers and services;
- Using certain online preferences in the aggregate across all users to evaluate the System and develop additional services to offer;
- Sending or initiating direct marketing programs, such as newsletters or information about new services we are offering; and
- Using content from social media platforms where you discuss our products or use a hashtag related to our products.
We do not collect or maintain “protected health information” through our Sites. The term “protected health information” is described in the Notices of Privacy Practices in use by franchisees that are covered entities under HIPAA. Any protected health information is governed by HIPAA and subject to franchisee’s Notice of Privacy Practices. Each franchisee that is a covered entity is independently owned and operated.
Information Use and Sharing
Except with your consent, we will share your Personal Information with third parties only in the ways that are described in this Privacy Policy. We may use your information, for purposes indicated in the Categories of Sources of Personal Information and How We Use and Share that Information chart below, for purposes such as:
- Advertising employment/recruitment;
- Advertising/marketing franchise network goods & services or promote our brand;
- Coordinating and administering our social purpose mission;
- Employee/ client lead management;
- Communicating with you;
- Verifying your identity;
- Performing our contractual duties and obligations;
- Providing educational resources/learning management;
- Qualifying Prospective Franchise Owners/Master Franchise Principals;
- Participating in scientific/health Research;
- Obtaining payment;
- Enhancing security and prevent fraud or illegal activity;
- Ensuring compliance with legal obligations;
- Entering into an agreement;
- A online interactions;
- Affiliate brand management, standards, and network support;
- Gathering feedback on network performance & quality improvement;
- Identifying and test business innovations;
- Conducting market research;
- Planning and coordinating network events; and
- Franchisee client engagement and customer service.
In certain instances, you will have an opportunity to limit our uses at the time your Personal Information is collected or after by adjusting your account preferences We will retain and use your information for as long as your account is active, or as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
We may share this information with service providers and sub-processors, involving onward transfer to help us and our Network provider to provide the Network’s respective services to you, as detailed below.
Communication
We, or our affiliates, may use your Personal Information to communicate with you, such as following up on your interest in receiving our Network’s services, other services described on our Site, and/or if you express interest in potential employment with our home office.
Our franchisees and affiliates may use your Personal Information to communicate with you, such as following up on your interest in receiving services and /or if you express interest in potential employment by our franchisees.
Affiliate Network
We may share your Personal Information with our independently owned and operated and affiliates who are bound to protect such information from disclosure or misuse.
Service Providers
We may also share or disclose Personal Information to service providers to help us or the Network with our/its business activities, such as: offering customer service; assessing quality and customer satisfaction; enabling website features; providing research or analytics; developing advertising and marketing; providing enhanced care technology and services; or assisting with hiring of employees. These companies are generally subject to contractual restrictions on the use and retention of data, prohibited from selling your Personal Information, and authorized to use your Personal Information only as necessary to provide these services. Transfers to subsequent third parties are covered by the provisions in this Privacy Policy regarding Your Data Privacy Choices, and the franchise agreements with our franchisees.
How is Personal Information Shared and Protected?
We may share information, in the aggregate, regarding your online browsing preferences to evaluate our products or allow third parties we work with to better serve our users. We will not share personally identifiable information in these instances, other than described in this Privacy Policy.
We may provide your information to third-party service providers, third-party business partners or vendors for purposes of, including without limitation, data tracking, maintenance or development of our Sites and the System, development of online products and services or customer service, or other contracted services provided to you. We may share this information with any subsidiaries, licensees, affiliates, assigns, successors, or other respective owners. We may also share your personal information in connection with law enforcement requests or in response to subpoenas, court orders, or other legal process to establish or exercise our legal rights or defend against legal claims. We do not share any personal information regarding your approximate net worth or capital for investing and do not share your information with any third parties for the purposes of marketing any products or services not related to Heartfelt Home Care, LLC.
We do not sell any Personal Information to marketing research or bulk advertising sales companies or to any other third parties. We may share your Personal Information with third parties, such as our service providers, but not in exchange for financial payment.
Guidelines for Children
It is our policy to comply with the Children’s Online Privacy Protection Act of 1998 and all other applicable laws. Our Sites and System are not designed for children. We do not specifically collect information from any person under the age of 13. We do not market our products or services to children. We have no reason to believe that our Sites will attract children or that children will access our Sites or provide personal information.
Behavioral Advertising
We may also use third-party vendors, such as Google Analytics, to advertise to our users online. These third-party vendors may display Heartfelt Home Care, LLC product advertisements on other websites based on your internet usage. More specifically, these vendors use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to the Site or another site affiliated with Heartfelt Home Care, LLC products or services. Any information that these third parties collect via cookies is not linked to any personally identifiable information (name, address, email address, or phone number) we collect or you provide on the website. You can opt-out of Google Analytics for Display Advertising by using Google’s Ads Settings.
Independently owned and operated franchise businesses may also utilize such technologies on the Site dedicated to their specific franchise. The franchise business is the controller of any such data collection and Heartfelt Home Care, LLC does not directly receive such data. Each franchise business is responsible for its data collection, use and disclosure; however, collection via the Site is subject to the terms and limitations of this privacy policy.
Your Data Privacy Choices
California Residents: Your California Privacy Rights
California Civil Code § 1798.83 permits users that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us via the Site.
If you are a California resident, then the California Consumer Privacy Act or “CCPA,” provides you rights with regard to the personal information collected online or offline. This section of the privacy policy applies to California Resident personal information collected online or offline either: by Heartfelt Home Care, LLC; or by the Network and for which Heartfelt Home Care, LLC jointly determines the purposes and means of processing.
If you are a California resident, then by communicating or doing business with us, online or offline, you agree to the terms of the Privacy Policy in effect at that time and as may be updated from time to time.
The CCPA does not apply to data protected under certain federal and state laws. For example, it does not apply to:
- HIPAA protected health information collected by a covered entity or business associate;
- Data of franchisees that are Covered Entities subject to HIPAA, to the extent the entity maintains the information in the same manner as protected health information;
- Receipt and use of consumer reports (i.e. background checks) by an employer in accordance with the Fair Credit Reporting Act.
The CCPA also has a limited application to financial data subject to the Gramm-Leach-Bliley Act or state motor vehicle records subject to the Driver’s Privacy Protection Act of 1994.
Your Rights
These rights are not absolute and in certain cases are subject to conditions or limitations as specified in the CCPA. We will not unlawfully discriminate against you because you exercised any of your rights under the CCPA.
Right to Know
You have the right to request, at no charge, that we disclose to you how we have handled your Personal Information in the prior 12 months, including the:
- categories of Personal Information collected about you;
- categories of sources from which we collected your Personal Information;
- business and/or commercial purposes for collecting and disclosing your Personal Information;
- categories of service providers and/or third parties with whom your Personal Information has been shared, including for a business purpose; and
- the specific pieces of Personal Information collected about you.
We are specifically prohibited from disclosing highly sensitive information in response to a request, including your: social security number, driver’s license number or other government-issued identification number, financial account number, any health insurance or medical identification number, an account password, security questions and answers, or unique biometric data generated from measurements or technical analysis of human characteristics. We will, however, inform you if we have collected such information and identify the type of information with sufficient particularity.
We will respond to your request within 45 days, unless we notify you of a 45-day extension, or other period as required or permitted by regulation.
Right to Delete
You have the right to request the deletion of your Personal Information Heartfelt Home Care, LLC and the Network has collected from you. This right may be subject to certain conditions and limitations under the law.
We will respond to your request within 45 days, unless we notify you of a 45-day extension, or other period as required or permitted by regulation.
Exercising Your Rights
Contact Us
California resident individual rights requests and inquiries related to Heartfelt Home Care, LLC and/or independently owned and operated Affiliates may be submitted by filling out a Data Privacy Request form or calling: (803) 331-3391
Any personal information collected from you in connection with verification of your request will be used solely for the purposes of verification.
Verification Process
To protect your privacy, we will verify your identity prior to responding to a request. When you submit your request, we will require:
- Your first and last name
- Your email
- Your country and state of residence
- Your phone number
- Your relationship to Heartfelt Home Care, LLC
When we receive a request, you will first be required to confirm your request via email. We will seek to verify your identity by validating the information provided against our records. If you submit a right to know or right to delete Personal Information, you will receive an email from “On Behalf of Heartfelt Home Care, LLC” to which you must respond in order to verify your identity and access our response(s). If you request disclosure of specific pieces of personal information, we may call you to verify your request. In addition to matching at least three pieces of personal information, you provide with information we maintain and require a signed declaration, under penalty of perjury, that you are requesting your own personal information.
If an authorized agent is submitting on your behalf, we will require submission of information indicated on the request form, which includes either: 1) a written authorization, signed by you, that authorizes that agent to make the specific request on your behalf; or 2) a valid power of attorney
Personal Information Under CCPA
Categories of Personal Information
The list below describes the categories of Personal Information we collect, and have collected in the past 12 months:
| Category | Examples | |||
| Identifiers | A real name, alias, postal address, unique personal identifier, online identifier Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers | |||
| Personal information categories listed in Cal. Civ. Code § 1798.80(e) | A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories. | |||
| Protected classification characteristics | Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation | |||
| Commercial information | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | |||
| Biometric information | Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, body temperature, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. | |||
| Inferences drawn from other personal information | Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes | |||
| Internet or other similar network activity | Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. | |||
| Geolocation data | Physical location or movements. | |||
| Sensory data | Audio, electronic, visual, thermal, olfactory, or similar information. | |||
| Employment-related information | Current or past job history or performance evaluations. | |||
| Non-public education information | Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records | |||
| Category | Categories of Sources | Business or Commercial Purpose(s) for Collection | Categories of Third Parties With Whom We Share | |
| Identifiers | Your direct interaction with us Our service providers Third parties you intentionally interact with (your personal physician, social networking sites) Third-party data providers Government Entities | Provide services, including provision of online resources and services to Network clients Communicate with you Verify your identity Verify, maintain, and enhance the quality of our products and services Conduct research for innovation and technology Maintain and service your account (e.g. service records) Obtain payment for services Prevent fraud or illegal activity Short-term use to facilitate a current interaction Our marketing, advertising, and sale activities Coordinate non-medical employee benefits Payroll and bookkeeping services Comply with legal obligations | Our service providers Your authorized service providers Third parties that you authorize Our online marketing, advertising and analytics providers Third-party technology and software partners Third parties as required by law Between Affiliates sand Heartfelt Home Care, LLC | |
| Personal information categories listed in Cal. Civ. Code § 1798.80(e). | Your direct interaction with us Our service providers Third parties you intentionally interact with (your personal physician, social networking sites) Third-party data providers Government Entities | Provide services, including provision of online resources and services to Network clients Communicate with you Verify your identity Verify, maintain, and enhance the quality of our products and services Conduct research for innovation and technology Maintain and service your account (e.g. service records) Obtain payment for services Prevent fraud or illegal activity Short-term use to facilitate a current interaction Our marketing, advertising, and sale activities Coordinate non-medical employee benefits Payroll and bookkeeping services Comply with legal obligations | Our service providers Your authorized service providers Third parties that you authorize Our online marketing, advertising and analytics providers Third-party technology and software partners Third parties as required by law Between affiliates and Heartfelt Home Care, LLC | |
| Protected classification characteristics | Your direct interaction with us Third parties you intentionally interact with (your personal physician, social networking sites) Government Entities | Verify, maintain, and enhance the quality of our products and services Our marketing, advertising, and sale activities Comply with legal obligations | Our service providers Your authorized service providers Third parties that you authorize Third parties as required by law Between Affiliates sand Heartfelt Home Care, LLC | |
| Commercial information | Your direct interaction with us Our service providers Third parties you intentionally interact with (your personal physician, social networking sites) Third-party data providers Government Entities | Verify, maintain, and enhance the quality of our products and services Conduct research for innovation and technology Maintain and service your account (e.g. service records) Obtain payment for services Prevent fraud or illegal activity Our marketing, advertising, and sale activities Comply with legal obligations | Verify, maintain, and enhance the quality of our products and services Conduct research for innovation and technology Maintain and service your account (e.g. service records) Obtain payment for services Prevent fraud or illegal activity Our marketing, advertising, and sales activities Comply with legal obligations | |
| Biometric information | Your direct interaction with us Third parties you intentionally interact with (your personal physician, social networking sites) | Provide services, including provision of online resources and services to Network clients Verify, maintain, and enhance the quality of our products and services Conduct research for innovation and technology Maintain and service your account (e.g. service records) Our marketing, advertising, and sale activities Coordinate non-medical employee benefits Comply with legal obligations Monitor aspects of employee health, but only in accordance with business necessity and to prevent a direct threat to the health and safety of others (e.g. COVID-19 monitoring) | Our service providers Your authorized service providers Third parties that you authorize Our online marketing, advertising and analytics providers Third-party technology and software partners Third parties as required by law Between Affiliates sand Heartfelt Home Care, LLC | |
| Inferences drawn from other personal information | Your direct interaction with us Our service providers Third parties you intentionally interact with (your personal physician, social networking sites) Third-party data providers Government Entities | Our service providers Your authorized service providers Third parties that you authorize Our online marketing, advertising, and analytics providers Third-party technology and software partners Third parties as required by law Between Affiliates and Heartfelt Home Care, LLC | Our service providers Your authorized service providers Third parties that you authorize Our online marketing, advertising and analytics providers Third-party technology and software partners Third parties as required by law Between Affiliates and Heartfelt Home Care, LLC | |
| Internet or other similar network activity | Your direct interaction with us Our service providers Third parties you intentionally interact with (your personal physician, social networking sites) Third-party data providers Government Entities | Provide services, including provision of online resources and services to Network clients Communicate with you Verify your identity Verify, maintain, and enhance the quality of our products and services Conduct research for innovation and technology Maintain and service your account (e.g. service records) Prevent fraud or illegal activity Our marketing, advertising, and sale activities Comply with legal obligations | Our service providers Your authorized service providers Third parties that you authorize Our online marketing, advertising and analytics providers Third-party technology and software partners Third parties as required by law Between Affiliates s and Heartfelt Home Care, LLC | |
| Geolocation data | Your direct interaction with us Our service providers Third-party data providers | Provide services, including provision of online resources and services to Network clients Verify your identity Verify, maintain, and enhance the quality of our products and services Conduct research for innovation and technology Maintain and service your account (e.g. service records) Prevent fraud or illegal activity Our marketing, advertising, and sale activities Comply with legal obligations | Our service providers Your authorized service providers Third parties that you authorize Our online marketing, advertising and analytics providers Third-party technology and software partners* Third parties as required by law Between Affiliates s and Heartfelt Home Care, LLC | |
| Sensory data | Your direct interaction with us Third parties you intentionally interact with (your personal physician, social networking sites) | Provide services, including provision of online resources and services to Network clients Verify, maintain, and enhance the quality of our products and services Our marketing and advertising activities | Our service providers Your authorized service providers Third parties that you authorize Third parties as required by law Between Affiliates s and Heartfelt Home Care, LLC | |
| Professional or employment-related information | Your direct interaction with us Our service providers Third parties you intentionally interact with (your personal physician, social networking sites) Third-party data providers Government Entities | Provide services, including provision of online resources and services to Network clients Verify your identity Verify, maintain, and enhance the quality of our products and services Conduct research for innovation and technology Maintain and service your account (e.g. service records) Prevent fraud or illegal activity Our marketing, advertising, and sale activities Coordinate non-medical employee benefits Payroll and bookkeeping services Comply with legal obligations | Our service providers Your authorized service providers Third parties that you authorize Our online marketing, advertising and analytics providers Third parties as required by law Between Affiliates and Heartfelt Home Care, LLC | |
| Non-public education information (per the Family Educational Rights and Privacy Act) | Your direct interaction with us Government Entities | Verify credentials and comply with legal obligations | Our service providers Your authorized service providers Third parties that you authorize Third parties as required by law Between Affiliates and Heartfelt Home Care, LLC | |
Business Transfers
We may also disclose your information to a third party as part of reorganization or a sale of the assets of Heartfelt Home Care, LLC, one of its franchised locations, or its subsidiaries or divisions. Any third party to which Heartfelt Home Care, LLC transfers or sells the System or related assets will have the right to continue to use the personal and other information that you provide to us.
How is User Information Protected?
We maintain administrative, physical and technical safeguards for all user information collected in our System.
How Can Personal Information be Limited or Corrected?
By providing information to us or using our System, you are consenting to our use of your data as outlined in this Privacy Policy.
While we work hard to use and disclose our users’ personal information only for the purposes identified above, you can choose not to provide personal information or limit the personal information obtained by us as follows:
- You may opt out of any email-delivered promotional messages by clicking on the unsubscribe link in any communication received from us or by emailing us at support@heartfelthomecaresc.com;
- You may limit the collection of “cookies” through your browser settings. However, this may disable our ability to provide you with the most relevant products or information regarding the System; and
- You may limit the ability of Google Analytics to track your online activity, as outlined in the “Behavioral Advertising” section.
Contacting Us
If you have any questions about this Privacy Policy, or if you wish to update, correct or remove your personal data, you may contact us at:
Heartfelt Home Care, LLC
6236 St Andrews Rd #2
Columbia, SC 29212
(803) 331-3391 Telephone
Email: support@heartfelthomecaresc.com If you have any questions regarding a Heartfelt Home Care, LLC privacy practices or wish to opt-out of its communications, please contact the office directly
